About Me: Farid Beck

Finding My Own Path

If you’re expecting another digital marketing “guru,” you will be disappointed to know I am not one. My story is about figuring things out when the odds aren’t in your favour, and being open about the real challenges along the way.

I grew up in Singapore, and like many, I was told that a diploma or degree was the ticket to a better life. But that path wasn’t available to me. Without formal qualifications, I found myself in jobs that paid mostly through shift work and allowances—work that was honest, but left me exhausted and with little time for anything else.

Why Digital Marketing?

After years of rotating shift-work and feeling like I was just getting by, I started searching for a way out. I wanted a better life, more freedom, and the chance to save for a comfortable retirement. That’s when I discovered digital marketing. The appeal was obvious: the chance to build something for myself, on my own time, with no gatekeepers.

But it wasn’t easy. With no formal training, every step was self-taught. I spent late nights after work reading blogs, watching tutorials, and experimenting with different strategies. Most of the time, I was just trying to make sense of the endless noise online. Progress was slow and there were plenty of setbacks.

The Struggle and the Breakthroughs

Balancing a demanding job with learning digital marketing was tough. There were days when I questioned whether it was even worth the effort. But every small win—like my first email subscriber or the first time someone thanked me for sharing something useful—kept me going.

Over time, I found my groove, especially in email marketing. I realized that success wasn’t about flashy tactics or overnight results. It was about consistency, honesty, and a willingness to keep learning, even when things didn’t go as planned.

What I’m Doing Now

Today, I’m still learning, still experimenting, and still sharing what I discover. My website isn’t a platform for selling the latest “shiny object” or making big promises. It’s a place where I share what’s worked for me, what hasn’t, and what I’m still figuring out—especially when it comes to email marketing.

I don’t consider myself an expert or a coach by any stretch. I’m just someone who’s managed to carve out a small corner of the digital world through persistence and a lot of trial and error. If you’re looking for honest perspectives and practical tips—without the hype—you’ll feel right at home in my space.

Why I Share

I firmly believe knowledge shouldn’t be locked away or reserved for those with the right credentials. If you’re willing to put in the work, you deserve access to real, unfiltered insights. My mission is simple: to share what I’ve learned with anyone who wants to improve their life through digital marketing, especially those who, like me, started with little more than determination.

Let’s Connect

If my story resonates with you, or if you’re just tired of the endless parade of digital marketing “gurus,” I invite you to join my journey. Sign up for my newsletter for honest advice, updates on what I’m learning, and a look behind the scenes at my ongoing journey.

Ready for a no-nonsense approach to digital marketing? Subscribe to my newsletter and let’s figure this out together.